Effective: March 8, 2018
Last modified: January 25, 2020
Our Commitment To Privacy
When accessing the Website, the Company will learn certain information about you, both automatically and through voluntary actions, you may take, during your visit. This policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Website.
1. the type of information that is collected
2. how collected information is used and with whom it is shared
3. how we intend to protect the information
4. how you can access, modify and/or delete such information.
Opt-In / Opt-Out
What personal information do we collect from the people that visit our website?
We may collect information about you when you visit and interact with this Website. Some of this information may be automatically collected, and some data is collected when you interact with the Website.
Information Automatically Collected
We may use automatic data collection technologies including Google Analytics to collect certain information about your equipment, browsing actions, and patterns. The type of information that may be automatically collected may include the date and time of access of the Website, your traffic pattern through our Website, any communications between your computer and our Website, the Internet protocol address of the computer that you are using, the domain and host from which you access the Internet, the type of computer you use, your Internet connection, your browser software, and operating system and the specific activities you are engaged in while visiting the Website.
The information we collect automatically is used for statistical data and will not include personal information. We use this data to improve our Website and our offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.
Information You Provide to Us
We collect information about you when you register with us or place an order for products or services. We also collect information when you voluntarily complete customer surveys, take quizzes or assessments, complete questionnaires or applications, submit your contact information on an opt-in box or contact form, when you fill out forms, when you use search queries on our search feature when you provide comments or other feedback and when you open our emails or click links on our Website, in our marketing communications or on social media. Website usage information is collected using cookies.
Information from which you can be personally identified may include your name, postal address, email address, telephone number, and credit card number (referred to as “personally identifiable information”) and/or any other identifier that permits the physical or online contacting of you in connection with your use of or participation in any of the following: membership registration at the Website, contests, sweepstakes, promotions, surveys, forums, subscription registrations, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, visitors’ requests for free products or services or additional information (including via email to us) and in connection with other activities, services or resources we make available on any of our Sites. In all these cases, we will collect personally identifiable information from you only if you voluntarily submit such information to us. Further, the Company may contact you based on the information you provide online whether in connection with your registration or in such places as the above-described forums.
Of course, you may choose not to provide certain information to us, but if so, you may not be able to participate in certain of the activities and transactions available on the Website.
How do we use your information?
We collect information about you to process your orders, send you our newsletters, email you notifications of our new blogs, videos, or podcasts, manage your account and, improve our overall performance, if you agree, to provide you with information about our products and services we think may be of interest to you.
Personal information which you supply to us may be used in a number of specific ways, for example:
- to email you the AE newsletter
- to email you about products or services we are offering for sale
- to email you links to our blog or podcast
- to email you about events we have coming up that you might want to attend
- to deliver any digital products you have purchased from us
- to share information about other products or services we think you might be interested in
- for fraud prevention
- for audit and debt collection
- for statistical analysis
- for use by our employees, affiliates and referral partners, contractors, or outside vendors in any of the above activities
We use your information collected from the Website to personalize your repeat visits to our Website. If you agree, we shall pass on your personal information to our other companies (owned by us or affiliated with us) so that they may offer you their products and services.
In processing your order, we may send your details to and also use information from credit card companies, credit reference agencies, and fraud prevention agencies.
If required by court order or law, we will share your information with law enforcement agencies or courts of law.
When you seek to shop for products or services on this Website, we may collect information about you to help improve your shopping experience or to make occasional product or service offers for which you may be interested.
We would like to send you information about our products and services and other companies that we are affiliated with that may be of interest to you. If you have consented to receive marketing, we will use your personal information to do that.
You have the right at any time to stop us from contacting you for marketing purposes or giving your information to our other companies or those affiliated with us.
Use and Sharing of Personally Identifiable Information
Except as otherwise provided in this policy, we reasonably attempt to ensure that we never intentionally disclose any personally identifiable information about you as an individual user to any third-party without having received your permission (through opting in or similar procedures) except as provided for in this policy or otherwise as permitted or required under the law.
We have the following exceptions to this policy: We will release specific information about you or your account to comply with any valid governmental inquiry or legal inquiry or process such as a search warrant, subpoena, statute, or court order. We will also release specific information in special cases, such as if there is an attempted breach of the security of the Sites or a physical or property threat to you or others. We may also transfer user information, including personally identifiable information, in connection with a corporate merger, consolidation, the sale of related assets or corporate division, or other fundamental corporate change. We may provide access to your personally identifiable information to our contractors, vendors, and third-party applications that are performing services for us in connection with our Website or the services or products we offer.
In addition, on occasion, we may collect personally identifiable information from you in connection with optional contests, special offers, or promotions. We will share such information with necessary third parties for the purpose of carrying out the contest, special offer, or promotion. Your participation in the contest, special offer or promotion constitutes your consent to such disclosure and use of such information.
Further, the information you enter when making a purchase will be shared with payment processors, financial gateways, and your credit card company to authorize credit card payments. Such information may also be shared with necessary third-parties solely for the purpose of carrying out the transactions.
Please note that if you give out personal information online such as in a forum or message board, that information is not protected, is visible to the public and other visitors of the Website, and can be collected and used by third-parties. Although we strive to protect our users’ privacy, we cannot guarantee the security of information you voluntarily post and we have no control over how such third parties may use your information. You disclose any personal information at your own risk.
In addition, you are responsible for the confidentiality of your information and password. You are responsible for all uses of your registration, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of your registration or password.
Sharing of User Content on the Website
When you voluntarily send us emails, questions, stories, photos, and/or other User Content, you are authorizing us to use or post these materials on our Website or on social media. Please note that we will not return any materials provided to us.
Access to your information and correction
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
How do we protect visitor information?
- Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
- We use regular Malware Scanning.
- We utilize an SSL certificate to encrypt any data you submit when you enter and submit your information.
The Company uses reasonable standards of confidentiality and security for this Website and for the personally identifiable information collected from the site. We also restrict our own employees’ access to personally identifiable information. However, it is possible that someone may intercept or access communications, transmissions, and/or personally identifiable information.
Email is not a secure form of communication. For this reason, please do not send private or confidential information to us via email. If you do so, it is at your own risk.
All information you provide on our Website will be transmitted securely via Secure Sockets Layer or SSL. Credit card information and other sensitive information is never transmitted via email.
You must also seek to protect against unauthorized access to any information that you use in connection with this Website, and you should remember to log out of your account and close the browser once you have completed your activities on the Website or if you have decided to step away from your computer. In the event that we determine that there has been a security breach resulting in the unauthorized disclosure of personally identifiable information to a third party, we will notify consumers whose personally identifiable information has been so disclosed by posting such information on the Website and, if email contact is possible, then we would send an email advising of the status.
For site security purposes and to ensure that this service remains available to all users, the Company uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.
Do we use “cookies”?
Yes. We may use “cookies” and/or other technologies or files (collectively, “cookies”) to identify how visitors make use of this Website. Cookies are text files placed on your computer to collect standard internet log information and visitor behavior information. This information is used to track visitor use of the Website and to compile statistical reports on Website activity. The information may include the date and time of Website visits, the specific pages viewed, time spent at our site and on specific pages, and the websites visited just before and just after our own, as well as your IP address.
This tracking information may be used to help us improve and enhance the Website experience for all of our visitors or for you individually. If you would prefer not to have such cookies stored on your computer, you may modify your browser settings to reject most cookies, or manually remove cookies that have been placed on your computer. However, by so rejecting the cookies, you may be unable to fully access the offerings on this Website.
The Company reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. The Company reserves the right to use these pixels in compliance with the policies of the various social media sites.
We do not control any third-party tracking technology or how this technology may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
We have implemented the following:
- Google Analytics
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) or other third-party identifiers together.
California Online Privacy Protection Act
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
COPPA (Children Online Privacy Protection Act)
Children Under The Age Of 13
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or user name you may use.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
- We will notify registered users via email within seven (7) business days
- We will notify the users via in-site notification within seven (7) business days
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Process orders and send information and updates pertaining to orders
- We may also send you additional information related to your product and/or service.
To be in accordance with CAN-SPAM we agree to the following:
- NOT use false, or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails:
- follow the instructions at the bottom of each email
and we will promptly remove you from ALL correspondence.
The General Data Protection Regulation (GDPR) was effective as of May 25, 2018. This regulation standardizes data privacy laws across the European Union (EU). If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:
- Right of Access: Find out what kind of personal information is held about you and get a copy of this information.
- Right of Rectification: Ask for your information to be updated or corrected.
- Right to Data Portability: Receive a copy of the information you’ve provided under contract so you can provide it to another organization.
- Right to Restrict Use: Ask for your personal information to stop being used in certain cases, including if you believe that the personal information about you is incorrect or the use is unlawful.
- Right to Object: Object to use of your information where a party is processing it on a legitimate interest basis, and object to having your personal information deleted.
- Right to Erasure: Request that your personal information be deleted in certain cases.
To the extent that you provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent at any time.
You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.
United States of America